The Commercialisation, Professionalization And Equity Of...

This piece of work will explain how the commercialisation, professionalization and equity of sport has changed from the 1950s to today. This piece of work will also discuss the different techniques and strategies that organisations within sport used to commercialise, professionalise and set social stratification. The worldwide interest in sport is phenomenal, regardless of your skin colour, religion, health, social status, gender and home nation. Sport is a universal platform for happiness, revenue and success. Even though sport has made the leap from just love and passion, to revenue and business, sport has never been without its business factors â€Å"Business sport have never been entirely unconnected in Britain† (Mason, 19888, cited in Horne, 2006: 20). For example, sport can attract audience but also sell their goods via the viewing platform. More specifically a great example of this would be Manchester United’s Jersey sales, having the largest amount of sales in England (1,750,000). This is a direct link from commercialisation and media coverage. Media moved from covering sport gaining from it indirectly, to effectively controlling it (Burstyn, 1999, cited in Horne, 2006: 21). From one side of the world to another, sport thrives and is forever growing. From America’s â€Å"4 sports†, to England’s top flight level of football, the premier league. Another substantial factor that will be discussed from 1950 onwards is equity. An example of how equity has been apparent in sportShow MoreRelatedI Love Reading Essay69689 Words   |  279 Pages6.3 : Figure 6.4 : Figure 6.5 : Figure 6.6 : Figure 6.7 : Figure 6.8 : Figure 7.1 : Figure A.1 : Figure A.2 : Figure A.3 : Figure A.4 : Figure A.5 : PE/VC investments by industry in 2007(Total US$ 14.2 Bn) Growth of venture capital and private equity in India, 2000-2007 Investments by stage– Number of deals Building synergies Importance of education Qualiï ¬ cation of entrepreneurs Qualiï ¬ cation of entrepreneurs – Variations according to time period MBA and entrepreneurship – Variations according